Caitlin Clark Signs as First Individual Athlete Partner for Dick's Sporting Goods and Foot Locker

Caitlin Clark has signed a multiyear partnership with Dick's Sporting Goods and Foot Locker, making her the first individual athlete, man or woman, that either retailer has signed as a brand partner.

Under the agreement, Clark will collaborate with both companies on custom promotions supporting her signature footwear, apparel and product lines. She will also take part in activations and community events tied to the brands.

The partnership follows the Oct. 1 global release of Clark's first signature shoe with Nike, which was the largest women's signature shoe launch in the company's history. The rollout also included an 18-piece apparel assortment, and the shoe drew widespread acclaim and strong consumer demand, selling out within hours on Nike.com and other sneaker retail sites.

Clark pointed to the retailers' deep roots in sport and basketball and their ability to connect with fans around the world. "Dick's Sporting Goods was always a stop before the start of any sports season when I was growing up," Clark said in a statement. "Being the first ever brand partner for both them and Foot Locker is a really special full-circle moment."

The deal is also the first joint athlete partnership between Dick's and Foot Locker under Dick's Inc. Both retailers have worked with athletes on marketing campaigns, in-store events and other ventures in the past, but never at the brand level.

Dick's CEO Ed Stack said he looks forward to building on the energy Clark has brought to playing basketball and winning new fans. "This partnership offers new ways to come together around a shared passion for sport, and the possibilities it creates," he said in a statement.

"Caitlin's influence reaches far beyond the court. She has captivated fans, inspired a new generation, and brought new energy to the game," said Brett O'Brien, senior vice president and chief marketing officer of Foot Locker North America.

Clark remains one of the WNBA's biggest stars even after the Indiana Fever's first-round elimination from the playoffs, though she has yet to win a title. A recently released marketability ranking by SportsPro found Clark is the most marketable player in the WNBA and the No. 15 most marketable athlete worldwide. She already holds long-term endorsement deals with several major brands, including Nike, Wilson, Gatorade, State Farm and Panini.